roostermail email campaigns

Help with Reports

Does Campaign Monitor track everyone who opened my email campaign?

Unfortunately, we cannot track every subscriber who opens your email. While we do provide information about who opened, the data is not complete. Your open rate is likely higher than what is reported because text emails cannot be tracked and because not all email readers report open tracking.

By not displaying images by default, some email readers do not allow for open tracking and others allow the recipient to choose to allow or disallow open tracking as a setting.

How many bounced email addresses are normal?

Even double opt-in lists experience high bounce levels the first time they are used. The first mailing to an opt-in list typically experiences a 20% bounce back rate, so don’t be alarmed if yours is in that range.

If you have a significantly higher bounce rate, we recommend you re-consider your list source.